You see it everywhere: customers demand features, sales say they can’t sell unless something is added, developers introduce random changes without anyone else knowing they are coming. Giving feedback and suggestions is essential for a company’s product to grow and develop, but having knowledge of the wider strategy and putting proper thought behind each change … Continue reading
A year ago I listed links to some interesting articles I had read. Others found them useful, so here are a few more: Design The golden age of design in startups – “Well, folks, your time has come. Not only do you have a seat at the table…you’ve got a starring role. There is no … Continue reading
Experienced a good example of a company getting customer service totally wrong and totally right (through different channels) today. The company was British Airways, and this afternoon I needed to change my flight with them. I tried the following: 1. Changing it through the website. Result: no can do. Me: “Ok sure, I’ll try using … Continue reading
I recently finished Jane McGonigal’s “Reality is Broken”- a book which discusses game design, improving lives, and changing the world. Sound grand? Yes, but McGonigal presents a strong argument. Far from being the downfall of a generation, the writer argues that video games are enabling collaboration on a scale previously unseen, and that through this … Continue reading
Barely a week goes by without someone saying this to me: Dear Whoever-Will-Listen, What is this Twitter fad? I have no interest in finding out what people had for breakfast or when they walked their dog. I find it ridiculous when a friend mentions they “tweet”, and annoying when a television programme suggests people “follow” … Continue reading
Gamification is hot news- and getting hotter (as articles like this on the company Gigya suggest). The concept is far more complex than simply adding badges or virtual currency to a website, however. The brief tips below, from Daniel Debow of Rypple (in this article), are useful for those thinking about introducing game mechanics: 1. It’s not … Continue reading
Kate Bennet 